Slide 1

Slide 2

Agenda:

Understanding The Terminology: "Emerging Media"

But What Really is Social Media?

How do they stack up?

Facebook

Facebook Content: a marketer's dream

Facebook Users: a marketer's dream

Facebook Applications: a marketer's dream

Facebookistan = 400m "citizens"

Targeted Ads

What's Around the Corner

The Future…

And here comes The Big Boom…

BUT, Here's the Rub…

BUT, Here's the Rub…

Example: Federal Agencies

So, What Are the Challenges?

Example: Facebook

Example: Facebook

Facebook and others: CAPTCHA

CAPTCHA

Facebook, There's Good News

Leap forward

Slide 26

TecAccess Facebook Solution

TecAccess Facebook Solution

Education is Key!

Slide 30