Very good, thanks, thank you very so. I hope, good afternoon everybody, as Norm said this is Bob English and chief operating officer at tech access. It is an IT company actually headquartered in Virginia. Founded in 1989, about 10 years ago and we focus on helping our clients is that ugly corporate company customers and large corporation and we help them address their accessibility and issues around accessibility, training, test and a professional services ultimately our job all along is to get them to recognize the opportunity that accessibility and accessible IP that is information to Asia and the knowledge he presents to them. So we try to talk to them in business terms and advocate not necessarily, not accessibility surgically as a moral issue, more as a business entity and that is often what catches their attention. Some part of our core service is typical that we provide clues reviewing a website and other web application (inaudible) and over the past year or a little more I've certainly noticed we've had a surge of interest around social media as WL where they have the new concerns about air into a way with social media platforms, concerns about what might be presented about them out about the platforms and so forth so and new awareness and recognition on the board and it is certainly, there is a lot of opportunity with social media and we will certainly be looking at that but they also carry some of the same risk says those traditional web interfaces might. So, I would like to talk specifically a little bit about social media and really focusing on faith of course and talk about that. I will go through about 25 slides and then have some time at the end to hopefully answer some of your question. Marysville has kindly agreed to move to slides forward for me as we progress so I'd like to have the next slide please. Actually, the next, there we go. Actually I am sorry Mary L., I think we went on slide too far, back to slide number two. He is very well off the agenda, what I would like to talk about is we will define the different media, not just social media, but a broader term is an emerging media types, so social media can be included in those as well as blogs and other things that are necessarily social media which are what we call emerging media type grades are within shape of the application briefly and assure everyone have a high-level understanding of the application event log, fake to me certainly in my personal life was something I didn't have an interest in. It was something a little too, I didn't have the time I felt to dedicate to some of it and some of it frankly seemed rather than rather like a lot of content in terms of the silliness that was pushing me to fill out various applications. So I got enough away myself and probably rumors started to see a shift towards more business opportunities and faith. So we will talk about that. We will spend some time showing how businesses how been starting to really take advantage of that with business pages and fan pages and then we will look at some corporations that have a very large following when really in the millions of fans and I will explain what that means when we get there and how they use the channels to influence sales and try to reach people. And finally I will were some of the accessibility challenges and what we are doing today and helping our customers to be able to improve accessibility specifically with it. So, just a quick male sketch of some of the terminology of great some of the terms that you may have heard anything about, so just (inaudible) there was media such as weblog now, and those were things that were kind of cool, if you can think of them as things like blogs and wiki's, and chatter and then things like that. Web to fly now is to lay just another term for social media and Web 2.0, it's a category of sites kind is based more on user participation and often user generated content. Though that is a big shift to wear you actually have a lot of unit or user generated content. A social network service you can see here this definition consists of a representation that each user he got a job profile and these sites you may have heard, think such as linked in, U2, face a comment twitter, my face, foursquare, I could go on and on and you probably have some of your favorites in the TV and all of the things are very interesting to me. I think one of the challenges with accessibility and we will talk about a specific platform, is that this is moving very quickly.

Sexy applications, all the time so you have this is specially with a younger people, college student as an example might be using that and we could solve an accessibility problem with a while as an example but with the other developing potential to do that, we could have some opportunities. So my hope is that not only that we will solve specifically for the 600 pound gorilla which is based, but also for the other developers that are developing applications and help them to recognize the value and the need to do that.

PleaseOkay, so social media is also an relish term I imagine emerging media, really incumbent as a number of activities they can see the hair on the slide, telecommunications, social interaction, you know from a behavioral data point I think it's clear to see why there's been tremendous growth in the social media. Viral nature really makes things pop a trait that is, viral meaning that I have a group of friends, you have a group of friends and so does someone else or if I put a message out to my friend where you happen to be one of them, you then can share that with your friends if you choose to and so on down the line so a simple message can't really turn into this viral message that I'm sure we have all heard that term. And now we have an awful lot of focus from advertisers really latching onto this concept and make a lot of time and energy trying to figure out how to create the next viral method so that it can pass over all the Internet to millions of users. Earlier versions of the Web were more passes and really more things like downloading content where new applications are more interactive, dynamic and we encourage the user involvement. As I said corporations and even government agencies and educational institutions certainly are beginning to realize that consumers and customers are really starting to expect to interact with their favorite brand in that way. So now we have situations where they are being told that use Web TV, that may be watching their favorite television programs on the Web interacting with their favorite television programs on the Web. I have seen many situations where that is the case a sell a lot of younger people and again, as I no longer consider myself a younger person, a lot of younger people might watch their favorite television shows exclusively on their laptop and they use an application often called Lulu. They go and watch their favorite episode or whatever and don't even turn on the television to do that. As strictly through the Internet. And while they do that they are often interacting with others that are watching the same programs. So it's an interesting thing and it's definitely (inaudible) I don't think this is a phase, this is absolutely (inaudible) . So here we are going to talk about some of the applications I just mentioned and how they stack up in terms of numbers very for those that just don't follow the type of thing, this can be pretty shocking, but I have a few listed here at the slide as you can see my face has 57 million subscribers. That is a goal that have gone to bed my space age, created a profile and are potentially actively adding content from my space. Link in has 55 million users. And that is a really interesting one, it's a very business oriented application not like I consider it almost a polar opposite of me. And that is really established for a typical business interaction and personal and cavalier things we see on the face of the consoling and has 55 million users. Twitter Tommy may or may not be familiar with twitter it is a very interesting application as well. Likely others except that they've done a very interesting thing which is that they said you are welcome to create a user account and share your information similar to the way we do on face vote but you are limited to 140 characters for anything who are going to say and 140 or is not worth is really a very short that kind of message are the people you twitter, the message the messages are called between, so here we have currently 75 million people on twitter and there are in excess of 50 million tweaks every single day. It is a really interesting. I find that to be a very interesting application and also one we watched to see what people are saying about tech access. So within twitter retract things like what are people saying about access, about accessibility, section 508 and so forth and anyway that is a very interesting one and obviously a high number of users. U2 is one that everyone is familiar with and now owned by Google, more than 200 million subscribers. It is shocking to think about that but anyone who has a video phone or a video camera that is taking video everywhere might be participating on U2. It might be as simple as putting a new tube to share them with your family, which is what I do, videos of my children but it is incredible to think that currently there's over 20 hours of video uploaded every, truly amazing. And faith and of course the 600 pound gorilla in terms of number of users, 400 million users as of January. That was up I probably 50 million in the last. What's interesting about that is that there is more than 100 million active users that are currently using an apt dating they spoke through their mobile. So the mobile application to the mobile device like an iPhone and we have 100 million people using that and there is a lot of interesting statistics around face up on the mobile side. And those people, and mobile folk are twice as likely to be more, twice as I do I should say on face up and the nonlocal users. So they have the phone in hand and are checking their messages periodically and are much more likely to post a message on face the. I think it's also interesting to note that about 70% of face but users are outside of the US. It is very much a global community. So a big business there, so we will move to the next. So the size of the application, the faith application is a business itself, not just the faith or the many people involved in the businesses that are creating applications for faith, supporting favorite book, there are a couple hundred mobile operators in 60 countries working on the face of a mobile application so it is just a huge business in itself that trips the ripple effect of For just a few more tidbits about they spoke itself. This is a little bit older information than I like to have from June of 2009, but I know I'm sure the number has not going up and it's shocking for me to see that this does you know, the average user spends 4.5 hours on face the platform, it is just a shocking amount of time. This is only founded in 2004 Kerry so founded in 2004, you know to connect friends family and coworkers. The product has got a simplified navigation technique that allows you to sit through a lot of information and select your favorite things and filter out things you do not one to see and so forth so you can have an awful lot of face but the activities and managing pretty effectively. And we will move to the next. Some of the basic things from this, like photos and notes and groups and events, all of these personalized the experience of a couple of slides have a lot asked fact that you can probably see here but I'm going to read through some of them because it's really, I'm trying to set the stage for just how impressive and imposing this experience is. So 50% of active users on logon at any given day. So that in contrast to a lot of other applications where someone might have created a profile but never really used it. So that's a lot of activity, 50% of the 400 million. We've seen more than 35 million users update their status every day. He whether that would be just one single status update, or multiple. More than 60 million status updates are posted. 3 billion photos are uploaded to this site every month. 3 billion photos. 5 billion people with other content such as link trading there is a post up there that the check out this link or check out the blog or something along those lines. 3.5 million advance, 3 million active pages on face but that is, these are big numbers. 20 million people log on to it each day and we will talk about what that means, and then fans are created that is really the business side of this. So let's talk about again, faith is really from a marketing perspective as I said, so many people are now redirecting the marketing dollars toward a social media can't read rather than traditional marketing and it's really thrown marketing for a loop. (inaudible) such as myself my wife and I watched television and we can to record everything with a TiVo. And I don't know when the last time would have been that we've watched a traditional commercial. From a marketer's purse I give that is really I assure a shocking turn of events. So now we have the social media platform that create this marketers, really a marketer's dream. So if I'm a marketing person and I see that the average face accuser has 130 friends on the site automatically that Bobby Rush have 130 friends and I post a message about how much I love the new Co., 130 people will see that and a subset of those people will reset my message to their groups and so on. The message can be spread pretty quickly. Average users send eight Fred request, that is where I'm sending messages, face but is smart in that it will look at my friend, 130 people that I might have as friends, and it says well I see that Norm is a friend of loud and Norm is also a friend of some other friends of job. So faith might recommend to all of the other friends that I had to add a norm as a friend or a the use of the word friend in a sense, my point is that it predicts who your friends might need to be and make recommendations to you so I will periodically see someone be recommended to me and I say gosh I really do want to add that person as a friend and I click on them and it sends a request and they have to approve that before we develop a connection so the average user spends nearly an hour per day. The average user rights 25 comments each month during there is an awful lot of a TV and it is not a passive type of relationship. We can start moving, thank you. The average user becomes a fan of four pages a month. This is just beginning to swell during the fan pages are within businesses you have the opportunity to go to a business page and then take a further step which is to become a fan of that page there is a button to become a fan and when he become a fan you are in essence adding the business as a friend and the update at the business might pose would pop into your face but, just like you're in Mary's update my. So becoming a fan is a pretty bold statement by a user because I am permitting that I want to specifically hear from a business and I think that's a very interesting dynamic and certainly again a marketer's dream. The opportunity for a company to react to that based on, and send messages to users that are specifically fan and then a hope that users will pack that into their networks is really inviting to them. So, the we are going to move to the next one place. We are the next slide, one more babies lied about statistics why this is a marketer's dream and this is really where we are talking about developers and some of the application that have risen because of the platform. We have one million developers from around the globe. It is just incredible. There is just so much activity. Active applications currently on the site. Got into gelatin will user would have many (inaudible) many of these access files again by those mobile devices. So just be an entire 400 million user community within faith comes from a marketing perspective a very interesting thing I could take it a lot further than just a marketing bed thinking about just a new dynamic in reaching people whether it is voters, or whether it is potential donors to the organization whatever the case may be, using social media to do that makes an awful lot of sense based on the numbers. The continuing and 92 to convey the size of this, I think the next slide does that very effectively. 400 million users, they would become the third largest country in the world and this slide is intended to share that. So I think I need to come up with a flag of their own. But it is just an incredible thing in terms of sheer size. It is amazing. So we will move to the ways we will talk a little bit about some of the businesses that are using it and how effectively they are using it. So here we see just some ideas for the business side. When I talk about becoming a fan of the page here is an example of a specific pages and the number of same. As you can see Morocco, has a face on a page of 7.8 million sales. Starbucks, just a pure business situation, Starbucks has 6.1 million. Coca-Cola, 5.2 million and on down the line. What is really interesting about this is I think it's Starbucks is especially interesting and we will spend a couple minutes talking about that. The power of Starbucks and how they use social media, I think they have been out in front of the end have really exploited it to their benefit. So they really focused not just on faith but also on the other some of the other applications we talked about. As an example when one of those millions of fans for Starbucks sees an update from Starbucks that might be suggesting that they have a new flavor of coffee around the holidays there was one in related to gingerbread cappuccino or something, and I wondered when I saw that and with a very effective little status that went out, and I wondered how many people got up and picked up a gingerbread coffee during the day based on a rich and how little that actually cost Starbucks to make that happen. Pretty credible. So the power of Starbucks in a suit pretty amazing. It may also, they don't just gamble. (inaudible) they spend a lot of time focused on social media vote with their customers if somebody was on later and made a negative or positive comment about Starbucks they are likely to get a response from Starbucks. Asking for more information if somebody had an unpleasant experience. On faith they are very watchful of what people might be saying about them unsafe to have an open communication with their faith and others. So it is just interesting they really take a very aggressive approach that I hope that we can learn some of the real business revenue from Starbucks if they have some quid pro quo type of information to share with us about how these media campaigns have taken off. Now I want to move to talk about what is around the corner. Social media and people with disabilities. That is a definite trend and opportunity. There is everything moving to the mobile devices, more and more people moving away from actually participating on laptop and computers and moving to handheld devices whether they are high phones or other devices. For many people the iPhone has really become the PC, phone, gaming system, GPS, restaurant user, the entire social network. These are a few comedies are big trends with a lot of application. If we had accessibility solutions affordable to the mobile devices that would be a gross oversight on our part. That is an area that we need to continue to push people to look at and recognize that these are, that mobile devices, that trend is growing and growing. I think it is clear that the number of people wanting to use social media is increasing year after year and certainly that would include people with disabilities. The interaction within social media levels the playing field whether it is ability or culture or language or whatever and we are very excited about that as I'm sure (inaudible) . As consumers of these two really help them recognize that accessibility is critical to us and to the people that we know and we can make an awful lot of noise positive or negative around the accessibility of these platforms and the companies that are using them. I'm sorry, the flight had an acronym, people with disabilities to WG.ht some obstacles, certainly people are very involved with in their community. With the face of developers, we see more and more technology improvements as technology has changed. Touch screens might become more friendly to people in disabilities and more recognition of some of the accessibility challenges that some of the hardware platforms need to address. It is clear that we are able to participate greater, and if we let social media out of that, that would be a big gap. The millions of users, a lot of (inaudible) and I think the missing pieces communicating that and allowed unified voice about what accessibility requires of these applications. Go along with the enormous numbers that we've seen, there's obviously another big shift coming with baby boomers. You know, this is clearly not your father's Oldsmobile. If you know what that line means, you are as old as I am. My intent is that this prior generation wouldn't have been that interested in pursuing social media as a next generation including baby boomers are certainly going to be acting and are going to require a social media platforms follow him into their elder years as they might acquire disabilities with age. And so we already know that 60% of baby boomers are already using the social media platform. That segment will grow just as the others are. We have 76 million people that are baby boomers. That is a lot of people. And we are going to continue and expect to be able to use these applications going forward as I said. I know a Forrester study said that something like 60% are already using the social media and that is a big number and I expect that number again to continue to climb. Social media platforms can immediately go into the 60, 70, 80%. So I think as the demographic that baby boomer demographic move to the years where they might have obstacles and need more accessible platform I think they really will be actively seeking out the social networks that are being responsible to that and providing solutions to that very. So, while tremendous potential is there for people with the ability there is a growing concern over the accessibility of the technologies, getting into the heart of the presentation when I say that. So that's ability is key. Accessibility should be a priority. It is not a moral issue it is a moral and a business issue. Indeed if he were to look at

 Definitely less legal recourse and the market share, and that is something they are really starting to pick up on. So, let's talk about what some of the issues are typically. This is a pretty good job, but it does have acceptability and certainly usability issues whether those are keyboard and accessibility, green reader issues, missing labels on form field, look at a webpage, I happen to be a sighted person, when I look at a webpage I can see that there is an absence for my name and have laid claim to fill in my name, someone with a screen reader may not have that or be able to recognize that obviously if it is not coded properly. Some large screen readers and for each enabled browsers need to have proper HTML code to see that. Though without the proper coding, that I eat and order in which it was late in to the page it might sound something to the screen reader like first name last name phone number input box which can be confusing and I'm sure many of us have experienced that. So there it is always an accessibility and by that I am referring to deck scare the issues potentially where a person with dexterity impairment might not be able to use a mouse. (inaudible) might not be able to, they might prefer to use the tab for various features. If that is not enabled probably that would be a frustrating period. You know, using, face vote using the keyboard to navigate is kind of frustrating. Just to go to something like a friend profile page people have to pass through all the side links before it gets into the text. So a scheduling, a simple thing like a link at the top of the page where the user could click we skip to that would be very helpful. types of things (inaudible) some interface you can even Through the keyboard. I know for an example and a gift shop, it is not people are testable although Faith did create an accessible gift shop to overcome that. So screen readers, screen reader accessibility, images, making sure damages have all Texas so a screen reader can drive them appropriately. And the home page where do each and think like that come in, there's about 60 images without all the tab graphics, so many of those might be a decorative items on a webpage, that is not a physically (inaudible) an icon or ban or something along those lines of code aren't described appropriately the green reader would hear the word graphic, graphic, graphic. Pounding through the site. So very ineffective and certainly not very usable. And this is certainly not (inaudible) as the exclusive issue with this, this is a problem with a lot of websites and applications. So federal agencies, we deal a lot with federal agencies. Our business is headquartered in Virginia just that by Richmond. And we do a lot in Washington, DC and have worked with these agencies over the years and also state agencies and courts Federal agencies are required to meet section 508 grade so this is a standard that requires these agencies to seek products and services that are accessible and has been recognized as being voted on interesting social media just kind of crept in the side door on a lot of the great wave the agencies might have not included social media in their interpretation of what would be required under section 5 away. So in some cases what they told their employees is don't use social media sites. While that might be a short-term fix, I think that is rather ineffective given that the trend is really moving quickly towards the social media site being the lion's share of the way that would connect in this case consumers or constituents or whatever. So section 508 if anyone is not familiar it requires that federal agencies develop and procure, maintain or use electronic information technology disabilities have comparable access. So the social networking things again pop up with some of the agencies especially got into Virginia really caught them by surprise that there would be some requirement on airport to make these things accessible (inaudible) section 508 specifically requires that. So what are some of the challenges, specific challenges with face as we have already talked about it is dynamic content a lot of user generated content that I might not have a lot of control over except for my page. For that creates a pretty big issue. The social platforms are increasingly difficult for computer users to navigate (inaudible) . Obviously pictures and photos are everywhere on faith, we just described not having text or really descriptive ones are a big problem. You, the user site often lacks a safe equivalent it's hard to navigate a page with a screen reader I would challenge anyone to do that effectively. We are going to look at a couple of kindness as examples. Again I am thinking a little bit on the type and it is not my intent, that is just what we are focusing on. We are going to shift after specifically looking at this. But here's as the UA should read just for the sake of this I was creating a new account for my dog. Sochi, as I look at the page again I am a sighted person I don't see too many problems but when I test this page using one of the simplest tools that we use for testing a webpage and we use several different tools but this is just one you can see all of the errors here that were captured that are recognized as being optical. Obstacles. And so from a screen readers perspective this would be (inaudible) what is the most effective course of action and it might be pretty effective a guessing at times but it is built not especially good. So as you can see one of the problems we see here is a former label missing so there is no label used on the login or password key. There can be labels, but what they might not be, they might be and he or it might lead around label. from a coding perspective of form controls that when we look at form controls that are the various things in a form whether the radio but come or checkboxes or type boxes and make sure that those are just like all text on a photo might so that the reader can specifically know what that is. Without that, you know as an example jobs, one of the typical screen readers one of the most popular one of course would be, would read Baghdad, it would read it as whatever was in the form control in the main attribute. That might be something like e-mail or it might be something like he addressed out on or night or that it am I be repeated on the same page the same description might be in multiple forms. So that becomes an issue. So again, this is pretty typical of the social media site and again this is just at the create a new account page of this face. The people, and there are certainly, it hasn't stopped people with disabilities from using this site. (inaudible) on minute glide I am just describing that it had been missing all catalog of photo, so within the photos. A simple way to add in Athens a title attribute to the photos so that a screen reader can recognize that a photo is very and describe it appropriately. It should be pretty descriptive and unique. It is important also come and you can notice you can see the video are a sighted person you can see you hover your mouse over a photo and don't see some tech pop up, then that (inaudible) you can see this for yourself but it becomes pretty I think probably it would be hard if these were not (inaudible) . Again, something that I'm sure some of us are mostly familiar way signing up for any new application would be to use a caption. And captions is a completely automated public, I've got it on the slide, and completely automated public (inaudible) in essence says they where we look and say I am a site in person and a look at this particular example and I say I do not know if I could retype the letters. Is that any rate, it is that got into often times when I'm challenged with caption and I remember being challenged with a number of times is the Ticketmaster. I take it for a show or a concert or something. So this can be really frustrating and this is really a challenge for someone with a visual this ability. This ability. Many people use the sites already and a lot of people talk about this and trying to deal with it. That there is a lot of website that you capture, and some of them have an option where you can use something called audio captions that are maybe a situation where you say you can't see the letters, click here. I will say that I know that I use the audio version number of times and often times it is a nuclear sleep or ridiculous poor quality message come off like talking to someone on a bad cell phone with a lot of clacking and distortion on the background. Other times it can launch into a long statement rates as tight as many words as you here in it will start reading from some and that it doesn't try to revert reverse these two words that we are sort of see a caption with read as a long line of text in just sort of Thai Binh as many lines as you hear so it is really an effective and effective a big problem for sure for anyone who happens to be blind or with a hearing issue or dyslexia or colorblind, all of these things would be really difficult. So the light is actually another captures light I will be in talking to now, where describing the audio caption peace. It is almost unintelligible and really frustrating. I don't think that baby boomers as they move into the community of people that are, that might need this, I think they might have a strong opinion or add their voice to our strong opinion about why this (inaudible) and there are good technical readers for caption, there are certainly good technical readers for caption. That is the way that an application can ensure that not going to be overrun by an automatic system that might be tentative to basically shut it down by creating a ton of new user request. So with face there is good news too. Despite the challenges with people with disabilities, people without disabilities have some tremendous value in us. It created workarounds solution to participate in online communities and as you see here, I refer to a couple specific face groups, there are so many groups and faith, but just a couple that one line did it on faith, there is another group to give shop is now over hoping to everyone which is that version of the gift give shop, the accessible version. They both as an organization and really try to pay close attention to helping people that might have any kind of accessibility challenge. I don't mean that obviously they haven't done any thing or done much on the new user process, as we saw earlier, but if you were to call and refer to them that there was an issue in you were having problems they are quick to try to be risk boxes to that and they try to help you to deal with that a as an example I know I talked to some people who said that faith the customer service contacted them within a few hours of to get help with, in@a process. Though they are definitely trying to reach out. The workaround then certainly (inaudible) it would be nice to see the fact that that should be required in the development cycle. But faced definitely pretty well known has gotten some good requests for trying to accommodated and work with visually impaired and I believe they have a strong relationship with face but. They often do site leader Johnny Dowd were this life totally changed and I'm wondering what impact that might have had on the screen reader community went in a site just completely got thrown for a loop. Next he is so faith is definitely trying and I think they are using different things and we want to encourage them to (inaudible) . I wanted to mention you to quickly we are focusing on face, but the big part of the experience is used to. Many of the used tube videos posted on a. There are some really interesting things going on there that many of you are possibly familiar with. U2 has launched audio captioning for videos. That is very exciting. It is really a Thursday, we are involved in the beta process of that. It is definitely here to stay on the face of the pages. Having captioning will be enormous. This is a free service may have turned on. If you are selling to find you can't go experiment with it and it is really great. From a market that divide think it is just a huge shift. I think that it is key instead of saying that I kind of load for the broad scale improvements to step in and make some radical changes to some of the huge gaps, such as videos without captions. So if solutions can come on like this that can just leap forward I think that would be amazing. So I would like to see more of that and wonder where those Mexicans are going to come from.

I just have a still image from the audio captioning process which Iran on several videos and as I said I want to shout out a big thank you to you too and Google for this. This is a wonderful start but as you can see perhaps Congress, a caption it always says I always sit in the same seat during practice.E..she said for being far more meaningful trait I don't remember what she said I should have written a gamut she was speaking about her 70 Olympic athlete. Though it is very exciting I think this is a huge leap, and I see I am looking forward to when it is really 100% spot on but they are doing some adjusting things right already but you tube has been a big part of faith. It is basically combining speech and text from Google voice to the video captions. It is not perfect but as you can see, but it definitely is going to be a big solution, sweeping change. Though you will see it, I urge you to check it out in play with it a little bit. What is interesting is that in as an owner of the video we can do is run a caption on your video and you can actually download the caption file, make corrections to an end to upload it again. There is a bit of a process to pull that off correctly but it is doable. The problem with a and other social platforms is that the media have become kind of viral and they get passed from person to person so the owner with a view to, I am not the owner of most of the videos that I see on my face site. There is a very small percentage of something that I actually created and owned and that resides, by Conine me that they live within my U2 account. Anyway that is used tube, and next. Though often slide I am showing actually the attack access face in the page. This is what we are doing with face (one of the think that we are doing to encourage it more accessible experience within a site. Some of the things that we do is just to be careful (inaudible) presentation and catchy had a lot to do with the social media efforts at Tech access or she has a lot of this for our customers. We actually at the service to reduce social media for some clients but we actually do the face of the updates in the later tweaked and so forth and clued acceptability in that purpose when we do it. What we do and what we are looking at here is kind of a typical face where this is the faith that location where you see that picture on the left a little bit of description below that some information about Tech access below that (inaudible) you know this but that says become a fan. That is where would you go to a business page you see that become a fan and you click on it, then you become a fan of that and it is you can see our updates (inaudible) as you can see here (inaudible) about a week ago. But you can see here thatfan would see this Tech access and so forth. So, what we do to create a more accessible experience is and we've done this for several of our customers is, what we can do is exchange this page so this is faced primary page and we don't have any ability to change this. This is hard coded in the lot is out of that. However if you move to the next, and you can actually eat while we are still on the slide, there is another tab info, photos, boxes, my Tech access, notes. As we live today we are now on that high Tech access tab of face. And this is our festival stamp of face. Accessible. We got one too far, thank you. And here what we have done, this is really a tabbed and what we have done if I quickly after you take an hour when he can grab the HTML out of the webpage and loaded it into the faith as a static page. So anyone that is familiar with web development and would know what all that gobbledygook meant. And asked them what we are able to do a tape content and make it extra table in here so that now we can now called tag pitchers effectively, we can label things effectively, we can show the form is effective and we have all the links properly labeled and all the things that would be appropriate to make things more accessible to any case what we have done is take in the webpage editor is what there's no reason why we can't take anything (inaudible) near your blog page to make it just like your other face page. What is neat about it is that you can need your business profile you can then make this your landing page so when someone goes face/Tech access a land on the page rather than mobile page. So from a big businesses access standpoint you can create a footprint and direct customers to and grow about that. So we really are excited about that. Currently the process to do that is a little bit clunky. It requires a bit of management to take the code, crappy HTML, pull it into the page and loaded into the haze application so that is what we are doing currently. We are really excited about it and we would hope that this is going to be a help to people. On the net I am trying to wrap up because I'm getting to the end of the hour year so the next flight is my soapbox where a talk about it's important that I want to development community and technology community to renting I did it a moral situation, inclusion of people with disabilities is in arm if we were. I want people doing that I want university to share that with them I want people learning the web development will developers making accessibility and part of that and I want to continue to share a message. So I will move right pass this to them last which is really the end my contact information and I'll briefly to see if there is any question to see a looks like their chatterbox has been very active while I was. I wasn't able to keep an eye on that but I will release the microphone to see if there are any questions.

 First I want to thank you Bob for a really thorough presentation and especially the ability to modify the page. That's the one I'm most excited to learn about my want to officially think you and you and the people here can chat and wind up as you please, so thank you very much.

 Bob I have a live question, it first went in, how does face then it can make a profit.

 How does face a profit, I didn't even into that they sell advertising, just as a lot of web search engines and like that do. That's a very interesting way. You can manage from a face like we've made no a lot about Bobby Lish they know when Bobby which likes that I'm a fan of Starbucks or whatever and armed with that information and they own the information they are able to share the information with advertisers and advertisers can really specifically target my likes and dislikes. It very interesting and you may have noticed it yourself. The things that pop up on my face and are so specific to me, and I end up clicking on things that I normally would just totally ignored. I start to see things more and more that are speaking directly to the things I like. So I think that fact actually brilliant I don't know if by design but a whole fan page date and they came up with is just a gold mine for advertising and for face.

 When you are talking about reform, nor ask you if you accountable for adding the title attribute the programmers or the public.

 I think I heard you say who would be responsible for adding the form and that would be does face developers or inlets may enable that by opening the code so that we would have access to that as individuals.

 Cheryl asks which screen reader have you tested with faith

 I don't have that text here, I know that we've looked at it with more than jobs. I don't know what other screen readers have been jittery

 Debbie asked 10 UK change the default tab that faith plays when he changed that fan cab

 you can make whatever tab you prefer your landing cafés he will sell an ever checked out your faith in a cab access they would (inaudible)

 hi Bob I just had a question first of all thank you for a great presentation on faith. I was just wondering if you could answer the question regarding faith and how she joined users you say I know you mentioned about job for a brief minute but could you please elaborate more that how good life didn't use face

 I probably can't again I am excited and I don't know specifically I haven't down with one of our employees to know (inaudible) you can physically talk about this. Which is to say that and maybe we can revisit that in the future because what we just talked about doing, we are putting together a panel with basically a usability panel where we are going to look at the various social media site. I am presenting on this at the sun, so we are putting a usability panel together with the variability to look at the three sites and images in which our faith twitter handling in and look at how usability or accessibility, how usable they are for various disabilities are having kind of the same basic setup instructions for everybody. Unfortunately I don't have that now but I might have some interesting information in a couple weeks.

 Hi this is not my don't have a lot of experience but I did come and try another interface that faith has put up called Mike faith of.com, which when you go in there you don't see out a lot of the other stuff. It is allied he got faith the.com.

 Interesting you say that norm, and we talk about how mobile access is really important and now businesses are paying an awful lot of attention to the mobile platform so when the developing they are looking at the web and really making sure they develop for the mobile phones such as the eyes on. That is a critical audience and what a century that for the most part creating an application for the mobile platform gets you pretty far down the road on accessibility becomes a very streamlined and typical application, having an accessibility conversation and tying medically mobile development conversation is a really powerful one and there's an awful lot of money spent on that. And I realize we are speaking about faith today and I will add there is a great application called acceptable later that is just a twitter wrapper that creates an excess ability improvement for the typical twitter experience, accessible twitter.

 I don't have any more questions, I don't know if. Each sheet lets see which didn't let me look at it. It is just a

 I wanted to say thank you. I love this organization and garb I love what you do, I've attended a couple webinars in the past and it's really interesting, and I looked forward to the next one.

 Someone told me today all social media sites are not acceptable, which I think is the left that Grady might as well say the whole web is not accessible. You think the social media is significantly less accessible than a general web.

 That's a tough one to answer. I would say now in terms of general numbers. The social media sites is a much smaller group versus good general media sites but they are a challenge because there is so much dynamic tent and video and all these other things that it is difficult to manage. So I, I wouldn't say they are less assessable, I would say that there is a greater opportunity to influence that and to get them to make accessibility improvements.

 Okay about that was our last question and I'm going to thank you very much. It has been a wonderful and I and thanks everybody for coming and I'm going to stop the recording now and see you at our next web seminar.

 Anybody who is going to see Sun, look for us there. Marysville and Beth and I are doing one on U2 on Sunday morning. Thanks to the caption are, too.